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Archive for the ‘Technology’ Category

Nike and TomTom collaborate to create GPS powered sportswatch

Thursday, January 6th, 2011
New Nike and TomTom Sports Watch

New Nike and TomTom Sports Watch

This new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.

The Nike+ SportWatch GPS is designed for high-performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalisation and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at Nikerunning.com and TomTom.com beginning today.

Hasselblad collaborate with Ferrari to create the H4D Ferrari LE

Monday, November 29th, 2010
Hasselblad H4D Ferrari LE

Hasselblad H4D Ferrari LE

Hasselblad H4D Ferrari LE

Hasselblad H4D Ferrari LE

Hasselblad make some of the worlds finest cameras, and the H4D is one of their finest. They have now collaborated with Ferrari (who don’t they collaborate with now?) to create a Limited Edition special edition – limited to just 499 units.

Finished in Ferrari’s unique colour, ‘Rosso Fuoco’ and bears the legendary Scuderia shield. The camera comes with a 80mm lens, it’s presented in an exclusively designed  and engineered box with a glass top. It has dual layers – one for the camera body, one for the lens and accessories. Each layer is lined in soft material to protect your investment. The glass top hints at this cameras usual purpose – to display and probably not use very often.

Dr. Larry Hansen, chairman and CEO of Hasselblad: “I am proud of the company’s achievements since the introduction of the newest generation of Hasselblad cameras, the H4 series, and feel very honored to be able to celebrate our success together with such a precious brand.”

I’m a big fan of Hasselblad, but I cannot really see the point of buying one with a Ferrari logo on it I’m afraid. However, if you’re a collector of all things Ferrari, you may want to get some more information from the website: http://www.hasselblad.co.uk/ferrari

Price: £18,999 ex. VAT
Limited number series 1 to 499.

Virgin Galactic Unveil SpaceShipTwo (SS2) in Mojave Desert

Monday, December 7th, 2009
SpaceShipTwo- Unveils in Mojave,CA

SpaceShipTwo- Unveils in Mojave,CA

Virgin Founder, Sir Richard Branson and SpaceShipOne (SS1) designer, Burt Rutan, today reveal SS2 to the public for the first time since construction of the world’s first manned commercial spaceship began in 2007.  SS2 has been designed to take many thousands of private astronauts into space after test programming and all required U.S. government licensing has been completed.

The unveiling represents another major milestone in Virgin Galactic’s quest to develop the World’s first commercial space line providing private sector access to space using an environmentally benign launch system for people, payload and science.  The spaceship draws on the experience developed during the successful flights of SS1 in 2004, which won the Ansari X-Prize for completing the world’s first manned private space flights.  The SS2 design will be refined and completed during an extensive test flying program to commence shortly, and it will be an entirely new vehicle capable of carrying up to 6 passenger astronauts and up to 2 pilot astronauts into space on a sub-orbital flight.

SpaceShipTwo will be unveiled after darkness has fallen over the Mojave Desert to the sound of a space-themed anthem from Britain’s biggest DJs, Above & Beyond.  Fittingly titled “Buzz” the track will sample Buzz Aldrin’s original moon landing dialogue. Following the naming by Governors Richardson and Schwarzenegger, the DJs will also perform an exclusive set at the celebration cocktail party which will follow and feature the first ever IceBar in the desert hosted by Absolut and the world famous Swedish IceHotel. All the guests will be protected from the desert cold by designer space jackets supplied by PUMA.

Commenting on the unveiling, Sir Richard Branson, Founder of Virgin Galactic said:  “This is truly a momentous day. The team has created not only a world first but also a work of art. The unveil of SS2 takes the Virgin Galactic vision to the next level and continues to provide tangible evidence that this ambitious project is not only moving rapidly, but also making tremendous progress towards our goal of safe commercial operation”.

Once operational, each 2 hour flight will cost $200k USD. Deposits have been received by over 300 individuals who have each made between $20k and $200k down-payments – totalling over $40m USD. The whole experience will include 3 days of preparation, medical checks, bonding, and g-force acclimatisation as part of the flight cost.