Fendi Maserati

Fendi Maserati monogramed seats

Fendi Maserati

We are not really big fans of forced collaborations by fashion brands with automotive brands. Yes, we understand that it opens up new opportunities within each others client base, but would a driving enthusiast prefer a Versace Lamborghini to a nice standard car? I don’t think so. Therefore, these ’specials’ must be targeted at those fashion luvvies that dress up small pooches in matching accessories. For example, please step forward the ‘Gucci Fiat 500′. An automotive handbag if ever there was one.

Therefore, what are we to make of the Maserati collaboration with fashion house Fendi?

Maserati have created a special edition GranCabrio with Fendi, each of which will be individually numbered. The Maserati GranCabrio Fendi (quite a mouthful in itself) comes painted in Grigio Fiamma Fendi a unique dark grey with an iridescent golden finish with Trident wheels with Fendi yellow brake callipers. The interior features ‘Pergamena’ – a Fendi wood trim and the seats have the Fendi F monogram stitched into them with the Maserati trident embroidered into the headrests in Fendi yellow.

We appreciate that Fendi also create rather lovely interiors, so should we see this as more of a special edition with an interior designers embellishments? Probably. Does that make it any more credible. I tiny bit, maybe. Personally, I like the colour of the car and the brake callipers in yellow (I doubt the disks are ceramic?!) – but please, sod off with your Fendi ‘F’ monogram stitching…

Available now at all good designer high streets, I’m sure.

Lotus Originals

February 2011 will mark the launch of new luxury lifestyle brand, Lotus Originals. Inspired by the Lotus DNA of innovation and design excellence, the debut collection is a range of performance outerwear, refined, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus. Lotus Originals will be exclusively available from the Lotus website (www.lotusoriginals.com) from February.

The launch of the new range is a natural step in the repositioning of Lotus as a lifestyle brand. As the saying goes, the devil is in the detail and the Lotus Originals range is no exception to this. Lotus have carefully hand picked the very best suppliers and materials to work with ensuring that the range reflects the future of Lotus. Those who appreciate the finer things in life can indulge themselves with 100% cashmere sweaters and hand-treated leather in the form of a stunning leather jacket, inspired by the 1970s drivers’ suits.

The Lotus Originals collection will be exclusively launched online at www.lotusoriginals.com on February 23, 2011 to mark London Fashion Week’s Menswear Day.