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Archive for March, 2010

Introducing the Hublot King Power F1

Thursday, March 18th, 2010
Hublot King Power F1

Hublot King Power F1

Hublot have become the official timekeeper for F1 racing, and to celebrate they have created a limited edition – the ‘King Power F1′.

The Hublot King Power F1 has a large forty eight millimeter matte black ceramic case and bezel with a rubber strap. The partially skeletonized dial is made of carbon and features the F1 logo in white gold. Only five hundred of the watches will be made and will be available exclusively from Hublot stores.

Nice watch, dodgy name.

New-look Audi R15 Plus begins testing in the United States

Monday, March 15th, 2010

Audi will fight for victory in the Le Mans 24 Hours on June 12/13 with an evolution of the R15 TDI diesel race sports car. An extensive testing program with the revised LMP1 vehicle has just begun in the United States.

“From Audi’s perspective, the LMP1 is the better alternative to Formula 1 because this motorsport category features technologies and developments which are relevant to production vehicles,” explains Head of Audi Motorsport Dr. Wolfgang Ullrich. “At Le Mans, efficiency is of paramount importance – and today, more than ever before, it is a key deliverable of production vehicles as well and it is one of Audi’s special strengths.”

New-look Audi R15 Plus

New-look Audi R15 Plus

A late change in regulations that was announced only in November made the work of the engineers more difficult and forced Audi to completely modify the front section of the R15 TDI. Consequently, the diesel race sports car that is internally designated as “R15 plus” now has a new, distinctive face featuring a split nose.

The entire shape of the R15 TDI’s body has been revised for maximum efficiency. The same is true for the modified cooling and fuel tank system. The V10 TDI engine has been optimized for the smaller air restrictors and reduced supercharging pressure. “Our objective was to keep power loss to a minimum despite the limitations imposed by the regulations,” explains Ulrich Baretzky, Head of Engine Technology at Audi Sport. “We managed to do that through a lot of detailed work.” The 5.5-liter power plant continues to deliver more than 440 kW.

The evolution version of the Audi R15 TDI completed its roll out on the Audi test track at Neustadt (Germany) on March 3. The vehicle was subsequently flown to the United States for two weeks of in-depth testing. Before the race at Le Mans in June, Audi Sport Team Joest will complete an extensive testing program on various European race tracks and test races at the 8 Hours of Le Castellet (France) on April 11 and at the 1000-kilometer race at Spa-Francorchamps (Belgium) on May 9.

A new partner has now joined the project: the logo of the renowned watchmaker TAG Heuer will be featured on the Audi R15 TDI. Some of the brand’s fame stems from U.S. actor Steve McQueen wearing a TAG Heuer watch in the movie “Le Mans.”

Ferrari joins forces with Tod’s to launch new driving shoes

Monday, March 15th, 2010
Ferrari Tod's Driving Shoes

Ferrari Tod's Driving Shoes

In a display of the finest Italian craftsmanship, Ferrari and Tod’s have come together for a co-branded driving loafer that comprises three models: Laccetto (with laces), Laccetto Tubi GT (with tassels) and the Mascherina Griglia (with a special emblem styled after the iconic Ferrari 250 GTO grille).

The loafers will available will be in black and brown suede as well as red and blue.

The insoles of the loafers are designed to resemble the seats of a Ferrari.