Rolls-Royce Ghost

The new Rolls-Royce Ghost has received the prestigious “red dot: best of the best” award for the very highest level of design.

Speaking on the news of this prestigious award, Chief Designer Ian Cameron passed credit to his design team. “This is a tremendous accolade for the entire Rolls-Royce design team”, said Ian Cameron. “As a designer the challenge lies in translating ideas into a medium which others can see, touch and feel. We are very proud of what we have achieved with Ghost and are delighted to have been recognised with this very special award.”

Ghost’s flowing lines are dominated by its majestic ‘Yacht Line’ styling. “We wanted this to be less reminiscent of the traditional Parthenon style and more like a jet intake,” says Cameron, which, along with touches such as the optional chromed exhausts, hint at a more dynamic nature of the most powerful Rolls-Royce ever built.

The red dot award is one of the most important awards in the world for product design. It was first awarded in 1955 and recognises outstanding design work in a wide range of categories including not only automobiles, architecture, household and home electronics but also fashion, life science and medicine. Previous winners include the Rolls-Royce Phantom Drophead Coupé, which was acknowledged for outstanding design quality in 2008.

This entry was posted on Monday, March 29th, 2010 at 10:20 pm and is filed under Automotive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.